Digital Marketing

Promoted Pins Birch Lane, Wayfair LLC Ahead of this channel relaunch, our team sat down with the Pinterest creative strategy team to learn best practices and share data around what makes promoted pin successful. Leveraging these marketing insights and past […]

Email Layouts Birch Lane, Wayfair LLC Upon joining the Birch Lane team in 2015, one of my first initiatives was to improve the email program. I worked closely with marketing and email operations to define opportunity areas and create new […]

Paid Social Ads Birch Lane, Wayfair LLC In an effort to help boost marketing spend on social acquisition channels, I created net new non-DPA (Dynamic Product Ads) ads to be used on Facebook and Instagram. With these paid refreshes I […]

Organic Social Branded Content CarGurus Together with the CarGurus copywriter, I created content franchises within various content buckets for both in-feed posts and Instagram stories to help drive engagement, brand awareness and elevate their social presence. Role: Content Creation, Layout, […]

Email Layouts PRO-Keds, Wolverine Worldwide Inc. Role: Layout, Type Styling, & Imagery Selection Copywriter: Katelyn Nugent, Kelly Sullivan, McKenzie Sparling     |    Photography: Wolverine Worldwide Inc.

Email Layouts Tripadvisor Role: Layout, Type Styling, & Imagery Selection Copywriter: Stephen Milioti    |     Photography: Unsplash + Getty

LinkedIn Branded Content Tripadvisor   Role: Layout & Type Styling Research & Data Insights Sharing Product Launch Announcements Company Accolades & Brand Spotlight Featured Quotes Wanderlab Campaign Announcements Event Invitations

Email Layouts Shit That I Knit Role: Layout, Type Styling, & Imagery Selection Copywriter: Ashley Canning, Jessica Lundquist    |    Photography: Shit That I Knit